Smash for a Cure™

Smash for a Cure™ is a charity event raising funds for the Canadian Diabetes Association’s Camp Jean Nelson through the demolition of computer electronics

Project Description

The Smash was a brand new concept and the word needed to get out. WYW launched a campaign that involved a series of posters hung in urban communities, postcards handed out by supporting local Calgary businesses, online social media and TV appearances.

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